Don’t ask why, but we have three items related to product-led growth today, Dear Reader.  First is the launch of Loops.ai, whose “no-code solution plugs into data sources and automatically runs thousands of proprietary analyses and ML models that examine millions of data points to reveal exactly what product and growth teams need to know.”  They use “causal influence methodology” and $14 million in seed funding to make it happen.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.