Disconnected Data Costs $140 Billion Per Year: SnapLogic Survey

Data management isn’t the glamorous part of marketing, but avoiding it has tremendous costs. A study from integration vendor SnapLogic estimates U.S. and U.K. companies are losing $140 billion each year, including lost time, wasted resources and missed opportunities. Lack of collaboration and departmental turf-guarding are the biggest obstacles to integration; lack of technology ranks sixth. Lots of other good information.