The growth of privacy technology is another trend worth following. The latest news is privacy-safe search engine vendor DuckDuckGo sharing its auto-updated list of internet domains that track people online. The list is 5,326 domains and growing.
Today’s theme is “odd couples”. First up: contact center software vendor Serenova is merging with video conferencing vendor Lifesize. The connection may seem tenuous but remember that Serenova was purchased in 2016 by Marlin Equity Partners, which then backed Serenova’s acquisition of Telstrat call analytics in 2017 and ProScheduler workforce scheduling in 2019. The stated goal is a “holistic unified communications portfolio”
Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.