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DXPs Account for 26% of CMS Market: Winterberry Group Study

Digital Experience Platforms, which manage experiences across all customer channels, may eventually replace Content Management Systems but right now account for just 26% of the CMS market, according to this Winterberry Group study for Brightspot.  In line with that: content creation is the most common use (74%) while omnichannel experience ranks fifth at 44%.   CDPs are the third-most-common integration (29%) after Digital Asset Management (36%) and Product Information Management 30%); CRM is last 8%.

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Tech Staff Trusts Data More than Business Users: Salesforce Report

November 7, 2023

Nearly all business leaders (96%) say data and analytics improves decision-making but fewer than half of marketers (45%) are completely confident in their data accuracy, Salesforce reports.  Technical leaders are more optimistic: 57% of data and analytics and 53% of IT leaders report complete confidence.  Alignment is certainly an issue: employee productivity (47%) is the top metric tracked by technical leaders, while ROI of data initiatives (32%) and speed to insight (28%) are near the bottom.

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EDPB bans Meta from EEA personal data use for ad targeting

November 7, 2023

The European Data Protection Board (EDPB) has told Ireland’s regulator to impose a permanent ban on Meta processing personal data for behavioral advertising from the entire European Economic Area (EEA). This, which stops the company from selling ads to its 258 million Facebook and Instagram users there. It is the result of Meta’s not adhering to regulator orders imposed last year by Norway.

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