DXPs Account for 26% of CMS Market: Winterberry Group Study
Digital Experience Platforms, which manage experiences across all customer channels, may eventually replace Content Management Systems but right now account for just 26% of the CMS market, according to this Winterberry Group study for Brightspot. In line with that: content creation is the most common use (74%) while omnichannel experience ranks fifth at 44%. CDPs are the third-most-common integration (29%) after Digital Asset Management (36%) and Product Information Management 30%); CRM is last 8%.