Household Targeting Will Dominate TV Ad Buyss: Viant Report

If you want a broader view of where TV ads are headed, this study from Viant shows that linear (traditional) TV is losing ground but new options including programmatic linear TV and connected (Internet-delivered) TV are growing. They see household-level TV targeting as the way of the future.

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Dynamic Yield Creeps Further into CDP Territory

April 29, 2020

Dynamic Yield continues to expand beyond its roots in Web site personalization, adding a feature to send campaign audiences to email, ad networks, call centers, and other channels. Last month’s enhancement let them include offline purchase data to their unified customer profiles. Dynamic Yield casually refers to having “CDP product”, it’s not clear they meet RealCDP requirements for handling all data types and easily sharing the profiles with other systems.

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