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Dynamic Yield Raises $32 Million To Expand Beyond Web Channels

Ecommerce personalization vendor Dynamic Yield has raised a $32 million Series D funding round, bringing its total funding to $77 million. The company will use the funds to extend beyond Web site personalization to other channels including kiosks, call centers, point of sale systems, and IoT devices.

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One-Third of Marketers Have CDP In Place: Winterberry Group Report for DMA

August 10, 2018

Customer Data Platforms are deployed by 38% of the marketers and vendors surveyed by Winterberry Group in a new report for the DMA. The figure is impressive although CDPs still lag Data Management Platforms (48%), Third party data (51%) and CRM databases (69%). Other results: insights and email targeting are the most goals for identity-related investments and extracting data from “walled garden” vendors like Facebook, Google, and Amazon is the biggest challenge in identifying addressable audiences. Lots more.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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