The Japan FTC has found that Google placed unfair restrictions on Yahoo Japan when it altered a 2020 deal to allow Yahoo to use Google’s search engine advertising technology that linked ads to search keywords. Google has submitted a plan to resolve the dispute that the FTC has called “workable.” The FTC has said that Google’s unfair practices started ten years ago and continued for some seven years.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)