EDPB decides Pay or Ads is unfair
The European Data Protection Board (EDPB), in response to a request by the Dutch, Norwegian & Hamburg Data Protection Authorities (DPA), issued an opinion against the so called “Pay or Ads” model that Meta and other big online platforms have used. The regulator concern is that by offering consumers only a binary choice, consumers are forced to opt in to services at a level of consent they don’t want and should be offered a free option of providing companies less or no personal data.