Perion Buys Hivestack for DOOH Ad Tech in $100 Million-Plus Deal

Retail media overlaps to some extent with Digital Out of Home (DOOH) advertising, depending on who owns the ad screen. Hivestack offers a full-stack programmatic DOOH platform, working with brands, agencies, media owners and others. They were just purchased by Perion Network, which provides ad tech across all digital channels, in a deal valued at over $100 million.

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Retail Media Buyers Mostly Unhappy with Buying Process: Turbyne Report

December 13, 2023

Are you a retail media skeptic?  Then you’ll prefer this report from Turbyne, which aims to simplify retail media buying, which finds that 78% of brands said a complex buying process makes it difficult or very difficult to justify increasing their retail media investment.  There’s a perception gap for sure: just 6% of larger brands would give their retail media experience an A, while 65% of retailers said that thought their clients would give them an A.

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Epic Games Wins Play Store Suit Against Google

December 12, 2023

Anyone who’s tried to pry an iPhone from the fingers of its owner knows that Apple and Android serve very separate markets.  That wasn’t clear to the judge in Epic Games’ app store monopoly suit against Apple two years ago, but a jury saw things differently yesterday in Epic’s parallel suit against Google’s Play Store.  Google will appeal the decision, of course, but it seems that alternative payment options are only a matter of time.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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