What do Argentina, Canada, Israel, New Zealand and Switzerland have in common? The European Commission has determined that they, along with Andorra, the Faroe Islands, Guernsey, the Isle of Man, Jersey and Uruguay have met EU data safeguard requirements for cross-border transfers, according to the Commission’s newly released report. The United States didn’t make the cut.
Generative AI is creating a “tectonic shift” in tech go-to-market. AI categories gained 643 new products between Sept. 2022 and Sept. 2023, showing more than twice the growth of the second fastest-growing software market (design). Vendors in almost every category are adding AI use cases.
Good if you said yes above, since Consumer Reports found as many as 7,000 companies, including LiveRamp, Acxiom, Epsilon, Home Depot and Amazon, are monitoring activities of individual Facebook users. This to help Meta understand what you do when you’re not on the their platform – and to enable them to target you with ads. Out of more than 700 participants who volunteered to have their data looked at, on average each had their data sent to Facebook by more than 2,200 companies.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.