Next up: Evergage, which does real-time personalization for Web sites and mobile apps. They’ve added triggered emails to the mix. Everage does build and expose its own database, making a true Customer Data Platform.
U.S. and UK marketers will spend $34 to $40 billion on technology this year, or roughly 16% of their budgets, according to advertising industry research firm WARC.
Having a hard time telling apart Amperity, TouchCR, and dozens of other CDP vendors? So is everyone else. The CDP Institute is working on it – here’s the latest step in our project to make sense of it all.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.