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Extole Mixes Advocates and Loyalty Marketing for Retailers

I’d love to have made “the customer strikes back” into a theme for the day, but those stories are hard to find. Extole specializes in advocate marketing, which is sort of about empowered customers. But its big news is a new retail-specific system that can give separate rewards to new customers when they join a loyalty program and the advocates who recommended them when those customers make a purchase. This is all about companies shaping consumer behaviors: not that that’s bad, exactly, but it’s the normal scheme of things. Dog bites man: no news in that.

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GE Has a Mini-Acquisition Spree to Beef Up Its Machine Monitoring Technology

November 21, 2016

Speaking of acquisitions, GE Digital recently spent $915 million to buy cloud-based field service technology company ServiceMax, $153 million for Internet of Things data integration specialist Bit Stew, and an undisclosed amount for machine learning expert Wise.io. This is all intended to build its equipment monitoring business but if you don’t think equipment data can be transformed into customer insights, you might want to think again.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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