Facebook Certifies Two Brand Safety Partners

Positive stories about Facebook are rare these days, so it’s news that we have one: Facebook has expanded its Marketing Partner certification program to include Brand Safety products, which help advertisers avoid placements on sites they want to avoid. The first two partners are DoubleVerify, which verifies traffic quality, and OpenSlate, which rates site content.

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Contentsquare Raises $60 Million for Digital Behavior Analysis

January 29, 2019

Digital behavior analysis vendor Contentsquare has raised a $60 million Series C, bringing its total funding to $120 mllion. Contentsquare captures Web and mobile app behaviors, provides journey analytics, heatmaps, and other reporting, and uses artificial intelligence to alert marketers to interesting situations. Founded in 2012, the Paris-based firm now has more than 300 employees worldwide.

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Verizon Offers Customer Experience Tools

January 25, 2019

Jamie is still on loan to our Department of Counter-Intuitive Results. He offers news that Verizon, a telecom provider not usually associated with great customer experience, is selling a suite of customer service tools. These connect self-service and call center systems with a unified customer view and apply AI to select customer treatments. The ads just write themselves: Now you can offer your own customers that great Verizon experience!

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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