Facebook Improves Privacy Interface without Improving Privacy

Speaking of privacy, or lack thereof: Facebook scored what looks like a public relations coup by announcing a new “privacy center” that makes it easier to find and change privacy settings. No mention of changing the policies or options themselves. The new center is apparently required to comply with GDPR.

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Personalization Vendor Barilliance Adds Unified Customer Database

January 26, 2018

Retail personalization specialist Barilliance has added the ability to build a multi-source customer database, including CRM, purchase history, and Web behavior data. The extension is part of a new module, Retention, which also lets users define segments and select offers to deliver via Web personalization, email, Facebook ads, or product recommendations. Whether this qualifies Barilliance as a CDP depends on whether the data is also available to other systems. Apparently not.

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Trust in U.S. Institutions Crashed Last Year: Edelman Trust Barometer

January 24, 2018

If you want a really broad perspective, the Edelman Trust Barometer shows a breath-taking drop in trust in U.S. institutions. Among the “informed public”, the combined trust index for government, media, business, and non-government organizations fell from 68 to 45 in the past year, moving the U.S. from one of the world’s most trusting societies to dead last. The broad social implications are horrifying so let’s ignore them to note that marketers can expect privacy and transparency to be more important to their customers.

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