Trust in U.S. Institutions Crashed Last Year: Edelman Trust Barometer
If you want a really broad perspective, the Edelman Trust Barometer shows a breath-taking drop in trust in U.S. institutions. Among the “informed public”, the combined trust index for government, media, business, and non-government organizations fell from 68 to 45 in the past year, moving the U.S. from one of the world’s most trusting societies to dead last. The broad social implications are horrifying so let’s ignore them to note that marketers can expect privacy and transparency to be more important to their customers.