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Facebook Makes Campaign Optimization Mandatory

Facebook also knows more than it sometimes admits. Apparently, this includes how to do your job as a marketer: they’ve announced that advertisers will no longer be able to set budgets for individual ads within a campaign. Instead, Facebook will automatically allocate your funds to the most profitable ads. Whether that’s most profitable for you or for Facebook isn’t clear. But, hey, it’s Facebook – why wouldn’t you trust them?