Facebook also knows more than it sometimes admits. Apparently, this includes how to do your job as a marketer: they’ve announced that advertisers will no longer be able to set budgets for individual ads within a campaign. Instead, Facebook will automatically allocate your funds to the most profitable ads. Whether that’s most profitable for you or for Facebook isn’t clear. But, hey, it’s Facebook – why wouldn’t you trust them?
Oracle has improved its mobile marketing abilities by integrating with Swrve, a mobile-oriented customer engagement platform. Swrve gathers real-time data from multiple sources and sends behavior-triggered messages on mobile apps. The integration will enable build Swrve messages into Oracle Eloqua customer journeys.
Speaking of unrelated, Digiday reports that online furniture retailer Wayfair is emulating Amazon by selling product ads on its site. But while Amazon had nearly $2.5 billion in ad revenue in Q3 2018, Wayfair had under $13 million.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.