Facebook May Shut Down Audience Network After Apple Privacy Changes
Identity data is also on Facebook’s mind: the company said that revenue on its Audience Network could fall by more than 50% when Apple iOS 14 blocks access to IDFA device identifiers. Facebook said they might shutter the network entirely as a result. Audience Network runs ads on mobile apps other than Facebook itself. Cookie-blocking browsers apparently led Facebook to shut down the Web and in-stream video portions of Audience Network in April. Audience Network revenue is a small fraction of Facebook’s total business but can be significant for app publishers.