#BoycottNRA hold-outs Google, Apple, and FedEx also sell home monitoring devices and make deliveries. Just saying. Meanwhile, Facebook has dodged the NRA bullet and announced a $3 million investment in “Local News Subscription Accelerator”. The project will help local news organizations recover some of the business they’ve lost in recent years to, um, Facebook. Would it be rude to note that Facebook earned $109 per day in 2017?
Customer success technology vendor Totango announced a $9 million Series D funding, bringing its total to $36.3 million. Systems like Totango connect data from all sources to build a complete customer view, but they’re not CDPs unless they also expose the raw details to other systems.
Marketers do have plenty systems of their own.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.