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Few Enterprise Data Lakes Include Web Data: Syncsort Survey

As always, IT departments have a different view. Syncsort asked about business initiatives supported by IT and found the most common are efficiency at 48% and improved customer experience at 46%. Marketing and sales came in at 13%, handily beating out Other at 4%. Also interesting: just 19% were feeding Web/mobile/social data into their enterprise data lake. This is why marketing departments get their own CDP.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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