Few Enterprise Data Lakes Include Web Data: Syncsort Survey

As always, IT departments have a different view. Syncsort asked about business initiatives supported by IT and found the most common are efficiency at 48% and improved customer experience at 46%. Marketing and sales came in at 13%, handily beating out Other at 4%. Also interesting: just 19% were feeding Web/mobile/social data into their enterprise data lake. This is why marketing departments get their own CDP.