Google Chrome Web Store adds tab to stop aggressive data harvesting
Do you download Chrome extensions to make browsing and buying easier? Developers and advertisers are happy when you do, since permission you grant gives access to so much data. Now, Google is pulling back the curtain on extensions, so when you consider them to add, you’ll see exactly what personal data you’ll give up in return.
FingerprintJS gives developers an API that uses system details to create a fingerprint that identifies devices over time without relying on cookies or user consent. They only authorize use for fraud prevention, since that’s what GDPR and CCPA allow. The technology enables a high level of ID accuracy and enables authentication of large data sets. The company will use the funds to expand in the enterprise market.
WireWheel Raises $20M Series B Funding bringing it to $45M total Data privacy tech company, WireWheel plans to use the new funding for enterprise marketing and for its SaaS platform, which is designed for use by privacy professionals and engineering and governance staff.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.