When considering data care, it’s wise to check what those in the know do. Ghostery’s survey of 2,000 American consumers indicates many are lagging behind those with advertising, programming and cybersecurity expertise. So, while 52% surveyed used an adblocker, numbers for those with experience in the field went up to more than 75%. This carried over to concerns about health data and data being gathered for political reasons.
The Cybersecurity Administration of China (CAC), has published the Provisions on Promoting and Regulating the Cross-border Flow of Data (New Provisions), which eases up on select requirements for data controllers. This follows concerns that had been raised about viability of data controllers adhering to the CAC’s previous outline of obligations, so companies doing cross-border business should review changes for applicability.
The US Federal Trade Commission (FTC) denied an application that proposed using facial recognition to ensure a person granting approval for children to use websites covered by the Children’s Online Privacy Protection Act (COPPA) is an adult. The agency will continue to consider age verification technology options to address this issue.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.