When considering data care, it’s wise to check what those in the know do. Ghostery’s survey of 2,000 American consumers indicates many are lagging behind those with advertising, programming and cybersecurity expertise. So, while 52% surveyed used an adblocker, numbers for those with experience in the field went up to more than 75%. This carried over to concerns about health data and data being gathered for political reasons.
The Cybersecurity Administration of China (CAC), has published the Provisions on Promoting and Regulating the Cross-border Flow of Data (New Provisions), which eases up on select requirements for data controllers. This follows concerns that had been raised about viability of data controllers adhering to the CAC’s previous outline of obligations, so companies doing cross-border business should review changes for applicability.
The US Federal Trade Commission (FTC) denied an application that proposed using facial recognition to ensure a person granting approval for children to use websites covered by the Children’s Online Privacy Protection Act (COPPA) is an adult. The agency will continue to consider age verification technology options to address this issue.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).