When considering data care, it’s wise to check what those in the know do. Ghostery’s survey of 2,000 American consumers indicates many are lagging behind those with advertising, programming and cybersecurity expertise. So, while 52% surveyed used an adblocker, numbers for those with experience in the field went up to more than 75%. This carried over to concerns about health data and data being gathered for political reasons.
The Cybersecurity Administration of China (CAC), has published the Provisions on Promoting and Regulating the Cross-border Flow of Data (New Provisions), which eases up on select requirements for data controllers. This follows concerns that had been raised about viability of data controllers adhering to the CAC’s previous outline of obligations, so companies doing cross-border business should review changes for applicability.
The US Federal Trade Commission (FTC) denied an application that proposed using facial recognition to ensure a person granting approval for children to use websites covered by the Children’s Online Privacy Protection Act (COPPA) is an adult. The agency will continue to consider age verification technology options to address this issue.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.