Forget About Button Colors, Data-Driven Personalization Work Best: Qubit Research
Personalization vendor Qubit – which also builds an accessible unified customer database and there qualifies as a Customer Data Platform – has released a study of tests on more than two billion user journeys. Its over-all conclusion was that methods based on customer, product or business data have greater impact than cosmetic changes such as colors and location of buttons. Also, targeted personalization works better than untargeted tactics. It’s science.