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Forget About Button Colors, Data-Driven Personalization Work Best: Qubit Research

Personalization vendor Qubit – which also builds an accessible unified customer database and there qualifies as a Customer Data Platform – has released a study of tests on more than two billion user journeys. Its over-all conclusion was that methods based on customer, product or business data have greater impact than cosmetic changes such as colors and location of buttons. Also, targeted personalization works better than untargeted tactics. It’s science.

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Swrve Mobile Engagement System Adds Deeper Email Integration

June 22, 2017

Swrve loads data from mobile apps and uses it to drive messaging, run marketing campaigns, and feed other systems. It can import data from non-mobile sources, making it a proper Customer Data Platform, although that’s not its focus. The system can run email campaigns, which are delivered through integrations with marketing automation and email platforms. It has just enhanced its integration with Salesforce Marketing Cloud to allow greater personalization, launch customer journeys, use dynamic email templates, and more.

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It’s a Post-Mobile World: BrightEdge Study

June 20, 2017

Few marketers will see TV as cutting edge. But even the 27% who see mobile as “the next big thing” are behind the times, according to search optimization vendor BrightEdge. It’s really a “post-mobile world” that will be dominated by technologies including voice search, artificial intelligence, and hyper-local targeting. There’s a lot of really interesting insight here, although BrightEdge hasn’t packaged it very conveniently.  For another vision of the future, check out this post on the Customer Experience Matrix blog.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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