B2B demand management platform Integrate has announced the launch of Pipeline360, a new media division. Pipeline360 will have capabilities for managing display advertising and content syndication as well as marketing intelligence. Said Integrate, 38% of marketers we surveyed didn’t know what content syndication is.
Microsoft is introducing new copilot features to Dynamics 365 Customer Insights to help marketers build end-to-end projects and campaigns by using natural language prompts or uploading creative briefs. Copilot will respond with a project board and recommended content. Also, with NRF looming, a copilot template will help retail marketers to build personalized shopping experiences.
The Federal Trade Commission has stepped in to ban X-Mode Social and its successor company Outlogic from sharing or selling sensitive location data. This is in a settlement of FTC allegations that the company sold location data that could be used to track, for example, visits to reproductive health clinics or domestic abuse shelters. This is the FTC’s first settlement with a data broker over the use of sensitive location information.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.