Integrate Launches New Media Division

B2B demand management platform Integrate has announced the launch of Pipeline360, a new media division. Pipeline360 will have capabilities for managing display advertising and content syndication as well as marketing intelligence. Said Integrate, 38% of marketers we surveyed didn’t know what content syndication is.

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Microsoft Announces New Generative AI Capabilities for Marketers and Retailers

January 12, 2024

Microsoft is introducing new copilot features to Dynamics 365 Customer Insights to help marketers build end-to-end projects and campaigns by using natural language prompts or uploading creative briefs. Copilot will respond with a project board and recommended content. Also, with NRF looming, a copilot template will help retail marketers to build personalized shopping experiences.

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FTC Halts Sales of Sensitive Location Data by X-Mode and Outlogic

January 11, 2024

The Federal Trade Commission has stepped in to ban X-Mode Social and its successor company Outlogic from sharing or selling sensitive location data. This is in a settlement of FTC allegations that the company sold location data that could be used to track, for example, visits to reproductive health clinics or domestic abuse shelters. This is the FTC’s first settlement with a data broker over the use of sensitive location information.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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