Gathering customer data effectively to create great customer experience
Aussie marketers need to understand that using data for fantastic customer experiences is about being able to engage customers, not merely spy on them.
Aussie marketers need to understand that using data for fantastic customer experiences is about being able to engage customers, not merely spy on them.
Australian consumers expect truly personalised experiences on whatever touchpoint they engage with your brand. Challenge accepted. They want this complemented by heightened privacy, tighter data controls and the right to have the information erased with the click of a button.
Beijing has instructed Chinese tech giant Tencent to stop releasing any new apps or app updates so that the authorities can inspect its products, according to reports from multiple local outlets. This decision comes as China introduced a new privacy law this month that restricts what companies and individuals can do with personal data — the latest in the country’s crackdown on big tech’s once-unchecked growth.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.