German anti-trust regulators have attacked the heart of Facebook’s ad business by ordering it to let consumers use the service without agreeing to data tracking outside of their Facebook account. The ruling cites Facebook’s dominant market position as reason to make it meet more stringent consent standards than competitors.
If I remember correctly, the television sets in Orwell’s 1984 were surveillance devices. Coincidentally or not, today’s connected TV enables advertisers to know exactly who’s watching what. LiveRamp has further improved things by connecting TV viewers with their email, mobile, postal, and other identities. “Consumers can experience meaningful and relevant brand-connection moments across screens” says LiveRamp, blithely assuming that’s a benefit.
You may have thought today’s theme was mobile, but it’s really partnerships. Ha! We’ll finish news that marketing management platform Aprimo and digital experience platform Episerver are working together. The alliance lets Episerver users apply of Aprimo’s digital asset management and marketing resource management functions to unify content management and campaign planning. Interestingly, Episerver and Aprimo are both owned by different private equity investors.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.