Global Brands Unprepared for Google, Yahoo Bulk Email Requirements
A report from cybersecurity intelligence platform Redsift finds over 90% of global domains fail new requirements from Google and Yahoo that come into force on February 1. These include authenticate the domains you send from, make it easy for people to stop receiving your emails and don’t spam. Relatively few U.S. domains fail the tests — 6.52% compared with 50%, for example, in Japan.