Google Cloud has a blizzard of announcements from its Google Cloud Next ’23 event. Much focus was on generative AI, including optimized infrastructure, model building tools, and end-user assistants such as writing helpers. They’re also offering access to third-party large language models including Meta’s Llama2, Antropic’s Claude 2, and Technology Innovative Institute’s Falcon LLM.
The Marketing AI Institute also has a new AI survey, this one focusing on marketers’ attitudes. Again, no huge surprises: more marketers think AI is important for success than last year (64% vs 51%). The main use seems to be personal productivity: 29% say they’ve already infused AI into their daily work while just 7% say their company is scaling its AI deployments. A frightening 78% say their company has no internal AI education or training.
Also at Google Cloud Next, AI-based content creation tool Typeface announced it has collaborated with GrowthLoop (originally data extraction tool Flywheel) to create a unified marketing solution that automatically builds audience segments, generates custom content, and distributes the results across multiple channels. It’s a good example of how AI and cloud platforms enable companies outside of the traditional marketing technology space to quickly develop sophisticated products.
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.