Google Cloud has a blizzard of announcements from its Google Cloud Next ’23 event. Much focus was on generative AI, including optimized infrastructure, model building tools, and end-user assistants such as writing helpers. They’re also offering access to third-party large language models including Meta’s Llama2, Antropic’s Claude 2, and Technology Innovative Institute’s Falcon LLM.
The Marketing AI Institute also has a new AI survey, this one focusing on marketers’ attitudes. Again, no huge surprises: more marketers think AI is important for success than last year (64% vs 51%). The main use seems to be personal productivity: 29% say they’ve already infused AI into their daily work while just 7% say their company is scaling its AI deployments. A frightening 78% say their company has no internal AI education or training.
Also at Google Cloud Next, AI-based content creation tool Typeface announced it has collaborated with GrowthLoop (originally data extraction tool Flywheel) to create a unified marketing solution that automatically builds audience segments, generates custom content, and distributes the results across multiple channels. It’s a good example of how AI and cloud platforms enable companies outside of the traditional marketing technology space to quickly develop sophisticated products.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.