Consumers shopping on Google will now have options to personalize their own customer journeys. The new tools include the ability to rate styles, the option of specifying favorite brands, generation of images based on natural language prompts and virtual try-on. This must also, presumably, mean consumers voluntarily delivering “zero-party data” to Google.
LinkedIn has announced Dynamic UTMs, which automatically add the account, campaign and/or creative name to an advertisement’s destination URL. The new feature helps marketers analyze ad performance without relying on cookies or IP addresses.
Measured, the incrementality measurement specialist, has launched a new platform aimed at circumventing the need to rely on unverifiable reports generated by walled gardens. “Incrementality” refers to the “causal lift in sales driven by a given marketing activity for a given period of time.” Measured’s new platform will support the analysis of incremental ad performance across all paid media platforms.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.