If there’s a trend to descriptive product names like “Intelligence”, no one told the folks at obscurely-named messaging platform Gupshup. They just bought Active.AI, a conversational AI platform for financial institutions. They also coined the term “Conversational Banking as a Service” but I’m sure they were just kidding.
Salesforce has announced a bundle of CDP enhancements, including abilities to capture and react to near-real-time events, to retain data from anonymous profiles when customers identify themselves, and to use AI-based fuzzy matching for identity resolution. They’ve also renamed several products, including their Salesforce CDP (now “Customer Data Platform”) and Datorama (now simply “Intelligence”). They announced a lot of non-CDP news but who reads that?
I hope you don’t get tired of hearing about post-cookie advertising solutions. There’s a new one from programmatic media company MiQ, complete with a proprietary identity graph, expanded integration with LiveRamp’s identity graph, and contextual data from Similarweb.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.