If there’s a trend to descriptive product names like “Intelligence”, no one told the folks at obscurely-named messaging platform Gupshup. They just bought Active.AI, a conversational AI platform for financial institutions. They also coined the term “Conversational Banking as a Service” but I’m sure they were just kidding.
Salesforce has announced a bundle of CDP enhancements, including abilities to capture and react to near-real-time events, to retain data from anonymous profiles when customers identify themselves, and to use AI-based fuzzy matching for identity resolution. They’ve also renamed several products, including their Salesforce CDP (now “Customer Data Platform”) and Datorama (now simply “Intelligence”). They announced a lot of non-CDP news but who reads that?
I hope you don’t get tired of hearing about post-cookie advertising solutions. There’s a new one from programmatic media company MiQ, complete with a proprietary identity graph, expanded integration with LiveRamp’s identity graph, and contextual data from Similarweb.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.