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Hakuhodo acquires Malaysian digital creative agency Kingdom Digital

Integrated marketing and innovation company Hakuhodo has acquired digital creative agency Kingdom Digital to accelerate Kingdom Digital’s expansion in Southeast Asia. According to Kingdom digital, there will be no key personnel changes within the agency, and currently, there are no conflicting clients as well.

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KPMG-HSBC report spots 10 potential unicorns in Malaysia

August 4, 2022

A recent report published by audit and advisory firm KPMG and banking group HSBC has featured 10 potential unicorns in Malaysia that are poised to make a lasting impact on the global business landscape over the next decade. The Emerging Giants in Asia Pacific report has taken an in-depth look at 6,472 technology-focused start-ups in 12 Asia Pacific markets with valuations up to $500 million. These potential unicorns, dubbed “Emerging Giants”, include Boost Holdings, Exabytes, and Jirnexu.

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Mudafy raises $10M in Founders Fund-led Series A to fix LatAm’s ‘broken’ real estate process

August 4, 2022

The startup touts that its site features over 50,000 listings and has more than 1 million monthly unique active users in Argentina and Mexico. It claims that it is doing more than 100 real estate transactions per month and is currently originating over 50% of the mortgage loans for its customers. Mudafy’s priority is to expand to more cities in Mexico, a market it entered in 2020. Longer term, it is exploring the possibility of moving into other Latin American markets such as Colombia, Perú and Chile.

CDPI Emerging Markets
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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