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Mudafy raises $10M in Founders Fund-led Series A to fix LatAm’s ‘broken’ real estate process

The startup touts that its site features over 50,000 listings and has more than 1 million monthly unique active users in Argentina and Mexico. It claims that it is doing more than 100 real estate transactions per month and is currently originating over 50% of the mortgage loans for its customers. Mudafy’s priority is to expand to more cities in Mexico, a market it entered in 2020. Longer term, it is exploring the possibility of moving into other Latin American markets such as Colombia, Perú and Chile.

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Riivi, the streaming platform based solely on Latin American content, adds 200,000 users

August 4, 2022

This streaming was born in January 2021 under the AVOD (advertising-based video on demand) model, meaning free and ad-funded platforms that are gaining ground worldwide. Riivi started in Chile and reached Peru and Colombia this year, adding 200,000 monthly users. Riivi has raised US$1.25 million in its pre-seed and seed rounds. Among its investors is the firm Sable. It also recently went through Start-Up Chile, a government accelerator that both funds and advises emerging companies.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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