Experience tracking and management company Medallia has reached an agreement for software investor Thoma Bravo to take them private in a deal valued at $6.4 billion.  That’s about 12x revenue and 29% premium over the average stock price before rumors pushed it up.  There’s a 40 day waiting period to see if they get a better offer, if you’d like to put in a bid.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.