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Half of Consumers Avoid Companies That Use Personal Data for Business Benefit: FleishmanHillard Survey

Just in case you need reminding: today’s consumers really do care about data privacy.  This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit.  The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.

 

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IAB’s issues 535+/page digital ad privacy guide

July 27, 2021

IAB published the results of a massive project in which 150 lawyers from across the globe compared privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea to show what digital ad companies must know to comply. The Cross-Jurisdiction Privacy Project (CJPP) compendium also includes the CJPP Legal Specifications chart, for ease of use on what ad companies need to demonstrate for compliance.

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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