Half of Consumers Avoid Companies That Use Personal Data for Business Benefit: FleishmanHillard Survey
Just in case you need reminding: today’s consumers really do care about data privacy. This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit. The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.