IAB published the results of a massive project in which 150 lawyers from across the globe compared privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea to show what digital ad companies must know to comply. The Cross-Jurisdiction Privacy Project (CJPP) compendium also includes the CJPP Legal Specifications chart, for ease of use on what ad companies need to demonstrate for compliance.
Just in case you need reminding: today’s consumers really do care about data privacy. This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit. The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.
Austria has accepted Max Schrems’ objections to the grounds on which Facebook collects user data and has awarded Schrems symbolic damages. They have also referred a set of questions to the EU court, including whether Facebook’s statement of intent to process user data undermines higher protections of GDPR.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.