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IAB’s issues 535+/page digital ad privacy guide

IAB published the results of a massive project in which 150 lawyers from across the globe compared privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea to show what digital ad companies must know to comply. The Cross-Jurisdiction Privacy Project (CJPP) compendium also includes the CJPP Legal Specifications chart, for ease of use on what ad companies need to demonstrate for compliance.

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Half of Consumers Avoid Companies That Use Personal Data for Business Benefit: FleishmanHillard Survey

July 27, 2021

Just in case you need reminding: today’s consumers really do care about data privacy.  This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit.  The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.  

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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