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HappyFresh bags US$65M in fresh funds, doubles down on hyperlocal strategy

Indonesian-headquartered online grocery platform HappyFresh has received US$65 million in series D funding. The company is extremely busy scaling up its operations across the various markets while maintaining its quality and safety standards. While the brand was unable to reveal exactly how much of the funds would be allocated to marketing, it will be focusing a lot more on driving brand awareness in all countries using a hyperlocal strategy that speaks to the local target audience.

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Two-Thirds of Advertisers Plan Higher Contextual Ad Spend: Connatix Survey

August 5, 2021

Contextual ad targeting is an important alternative to the people-based targeting that privacy changes is making more difficult. I have a slew of items, so take a deep breath and read on: this Connatix/DigiDay survey finds 65% of advertisers expect to increase contextual ad spend.  Conviva is providing The Trade Desk with contextual content bidstream signals for connected TV ads.  GumGum is providing contextual content information to help guide digital ad placements in the Logiq Digital Marketing Platform.   DoubleVerify is extending its contextual brand suitability tiers to YouTube and... Read More >

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Malaysian digital media group REV Asia renames to Catcha Digital

August 5, 2021

REV Asia has changed its name and logo to Catcha Digital. According to the company, this switch marks a new beginning and direction for Catcha Digital and embodies Catcha Group’s active participation within the company’s day-to-day operations. It is also in line with the Group’s goals to become a major player across all segments of digital businesses. Catcha Digital aims to accelerate its growth through expanding its digital operations, strategic digital investments and value-adding M&A.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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