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HappyFresh bags US$65M in fresh funds, doubles down on hyperlocal strategy

Indonesian-headquartered online grocery platform HappyFresh has received US$65 million in series D funding. The company is extremely busy scaling up its operations across the various markets while maintaining its quality and safety standards. While the brand was unable to reveal exactly how much of the funds would be allocated to marketing, it will be focusing a lot more on driving brand awareness in all countries using a hyperlocal strategy that speaks to the local target audience.

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Two-Thirds of Advertisers Plan Higher Contextual Ad Spend: Connatix Survey

August 5, 2021
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Malaysian digital media group REV Asia renames to Catcha Digital

August 5, 2021

REV Asia has changed its name and logo to Catcha Digital. According to the company, this switch marks a new beginning and direction for Catcha Digital and embodies Catcha Group’s active participation within the company’s day-to-day operations. It is also in line with the Group’s goals to become a major player across all segments of digital businesses. Catcha Digital aims to accelerate its growth through expanding its digital operations, strategic digital investments and value-adding M&A.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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