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HappyFresh bags US$65M in fresh funds, doubles down on hyperlocal strategy

Indonesian-headquartered online grocery platform HappyFresh has received US$65 million in series D funding. The company is extremely busy scaling up its operations across the various markets while maintaining its quality and safety standards. While the brand was unable to reveal exactly how much of the funds would be allocated to marketing, it will be focusing a lot more on driving brand awareness in all countries using a hyperlocal strategy that speaks to the local target audience.

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Two-Thirds of Advertisers Plan Higher Contextual Ad Spend: Connatix Survey

August 5, 2021

Contextual ad targeting is an important alternative to the people-based targeting that privacy changes is making more difficult. I have a slew of items, so take a deep breath and read on: this Connatix/DigiDay survey finds 65% of advertisers expect to increase contextual ad spend.  Conviva is providing The Trade Desk with contextual content bidstream signals for connected TV ads.  GumGum is providing contextual content information to help guide digital ad placements in the Logiq Digital Marketing Platform.   DoubleVerify is extending its contextual brand suitability tiers to YouTube and... Read More >

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Malaysian digital media group REV Asia renames to Catcha Digital

August 5, 2021

REV Asia has changed its name and logo to Catcha Digital. According to the company, this switch marks a new beginning and direction for Catcha Digital and embodies Catcha Group’s active participation within the company’s day-to-day operations. It is also in line with the Group’s goals to become a major player across all segments of digital businesses. Catcha Digital aims to accelerate its growth through expanding its digital operations, strategic digital investments and value-adding M&A.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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