Two-Thirds of Advertisers Plan Higher Contextual Ad Spend: Connatix Survey

Contextual ad targeting is an important alternative to the people-based targeting that privacy changes is making more difficult. I have a slew of items, so take a deep breath and read on: this Connatix/DigiDay survey finds 65% of advertisers expect to increase contextual ad spend.  Conviva is providing The Trade Desk with contextual content bidstream signals for connected TV ads.  GumGum is providing contextual content information to help guide digital ad placements in the Logiq Digital Marketing Platform.   DoubleVerify is extending its contextual brand suitability tiers to YouTube and refining the protection options.

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HappyFresh bags US$65M in fresh funds, doubles down on hyperlocal strategy

August 5, 2021

Indonesian-headquartered online grocery platform HappyFresh has received US$65 million in series D funding. The company is extremely busy scaling up its operations across the various markets while maintaining its quality and safety standards. While the brand was unable to reveal exactly how much of the funds would be allocated to marketing, it will be focusing a lot more on driving brand awareness in all countries using a hyperlocal strategy that speaks to the local target audience.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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