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Have you requested a loan? Sought financial aid? Tried online gambling?

None of my business, really, unless you decide to tell me. But Meta feels it’s crucial for them to know — and they don’t mind not asking! In fact, in a joint study, non-profit newsroom The Markup and Mozilla privacy platform Rally found Meta snapping up a mass of sensitive data with its Pixel tool. Pixel helps itself to snippets of HTML code, then tracks you around the Web. This crafty tool did so with a mass of FAFSA college student aid data – regardless of whether the users had logged in.

Meanwhile, a Facebook document leak revealed that because it builds systems with open borders, it doesn’t know what data it has, and can’t find out!

Read More – Pixel

Read More – missing data

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Want more control of data on Google?

May 3, 2022

Good privacy news out of Google this week. First, a policy expansion that allows removal of select personal data used in Search, including log-in credentials, that could risk identity theft. Second, for YouTube and Display users, a new option to limit ad types, including for parenting, dating and weight loss. And, third, beginning in July, developers will be responsible to show Android users what their apps are collecting.

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IT’S THE LAW (05/03/2022)

May 3, 2022

India’s Computer Emergency Response Team (CERT-In) just set a strict new directive applicable to data centers, Virtual Private Servers (VPS), Virtual Private Networks (VPN), Cloud Service providers, crypto exchanges and others that serve as intermediaries. Effective from late June, organizations will be required to maintain logs containing specified customer data for minimum 5 years, report cyber incidents of concern to CERT within 6 hours, and to respond requests for data CERT-In may impose for “protective and preventive” reasons.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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