To say it’s a slow news day would be generous, Dear Reader.

Speech is important but reading isn’t dead. In fact, careful word choice makes a huge difference in ad performance, according to this study from automated creative tool Persado. Did you know that percentages like “45% discount” drive on average 23% more engagement than specific dollar amounts like “over $100 savings”? Or that “complimentary” outpulls “free” by up to 21%? It’s the perfect Daylight Savings Time gift for that copywriter in your life.  And it’s complimentary.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.