HG Data Launches New Name and On-Demand Platform
Technographic data compiler HG Data is changing its name to HG Insights and adding a new platform which gives on-demand access to its information.
Technographic data compiler HG Data is changing its name to HG Insights and adding a new platform which gives on-demand access to its information.
To say it’s a slow news day would be generous, Dear Reader.
Speech is important but reading isn’t dead. In fact, careful word choice makes a huge difference in ad performance, according to this study from automated creative tool Persado. Did you know that percentages like “45% discount” drive on average 23% more engagement than specific dollar amounts like “over $100 savings”? Or that “complimentary” outpulls “free” by up to 21%? It’s the perfect Daylight Savings Time gift for that copywriter in your life. And it’s complimentary.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.