HG Data Launches New Name and On-Demand Platform
Technographic data compiler HG Data is changing its name to HG Insights and adding a new platform which gives on-demand access to its information.
Technographic data compiler HG Data is changing its name to HG Insights and adding a new platform which gives on-demand access to its information.
To say it’s a slow news day would be generous, Dear Reader.
Speech is important but reading isn’t dead. In fact, careful word choice makes a huge difference in ad performance, according to this study from automated creative tool Persado. Did you know that percentages like “45% discount” drive on average 23% more engagement than specific dollar amounts like “over $100 savings”? Or that “complimentary” outpulls “free” by up to 21%? It’s the perfect Daylight Savings Time gift for that copywriter in your life. And it’s complimentary.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.