Marketers who spend more on measurement get better results, according to a Neustar-sponsored report from Forbes CMO Practice. Alas, they released only an infographic rather than the full report. But even that has useful factoids if you’re arguing to expand your company’s measurement program.
One of marketing’s grand new frontiers is taking advantage of the location data from Internet-connected devices. A study from Grand View Research finds that the total “location of things” market will grow from $5.6 billion in 2016 to $71.6 billion by 2025, a breakneck pace of 34% per year. Media and marketing are expected to account for about one-quarter of the market.
Of course, voice interaction is one tiny corner of the artificial intelligence landscape. The nice people at industry research company Tractica has summarized the big picture, including three macro categories, six technologies, ten key themes, and seven steps to take next. Good stuff.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.