If you’re fascinated by martech investment, or money in general, you’ll be interested that sales enablement platform Highspot has raised a $248 million Series F, bringing total funding to $648 million. Highspot helps salespeople to deliver appropriate content to their prospects. There’s plenty of AI mixed in, if that piques your interest.
We have something for everyone today, Dear Reader. For those who still doubt that retail media is a Big Thing, customer data agency dunnhumby announced an “end-to-end retail media platform”. The new offering will make it easy for retailers to monetize their customer data without having to develop the underlying systems from scratch. Appearance of packaged products is a normal stage in market development, indicating a concept has been well enough defined for developers to understand common requirements.
Or maybe you’re just worried about the collapse of civilization in general. Our friends at Edelman will scratch that itch with news that trust levels in major institutions are lower than ever. “Government and media feed cycle of division and disinformation for votes and clicks,” says Edelman, leaving “NGOs and business pressured to take on societal problems beyond their abilities.” Have a great day!
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.