In the past decade, Mercado Pago has been rolled out across the region in eight key countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay and Venezuela.
According to a July 2019 study from mobile data company Ogury, Mercado Pago was present on 16.5% of Android and iOS mobile devices, a significantly greater share compared with PayPal (0.7%) and Todo Pago (0.5%).
Sales enablement vendor Mediafly is buying deal intelligence collector InsightSquared. The pair expect InsightSquared data to help optimize Mediafly content and recommendations. Sounds like fun.
Founded in June, the Brazil-based company provides what it calls “back-office-as-a-service,” which includes bookkeeping, CFO services, legal and HR services so entrepreneurs can focus on their core business. The company counts 134 companies as customers and looks to hire 100 people across engineering, technical, accounting, legal, human resources, marketing and customer service.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.