Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor.
Australian buy now, pay later company Zip this week acquired South Africa-based BNPL player Payflex for an undisclosed amount.
Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.