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Business Users Create 70% of No-code Marketing Workflows: Workato Report

Business users create 70% of all no-code marketing workflows, compared with fewer than half built by business users in other departments, Workato reports.  On the other hand, marketing operations rank just seventh among most commonly automated processes, and sales and marketing departments account for just 13% of automations, well behind finance and accounting (26%), IT (25%) and data ops (15%).  Make of this what you will.

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Marketers Look Past Walled Gardens to Compensate for ID Data Loss: Emodo Survey

July 13, 2022

The top technical challenge facing most marketers today is loss of customer identity information.  Emodo found that more 80% of C-level marketers have seen a decline in campaign effectiveness and audience size as a result of privacy changes.  Two-thirds don’t expect the walled gardens to solve the problem, but many are looking to better creative, new channels, and AI-based solutions for help.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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