Business Users Create 70% of No-code Marketing Workflows: Workato Report

Business users create 70% of all no-code marketing workflows, compared with fewer than half built by business users in other departments, Workato reports.  On the other hand, marketing operations rank just seventh among most commonly automated processes, and sales and marketing departments account for just 13% of automations, well behind finance and accounting (26%), IT (25%) and data ops (15%).  Make of this what you will.

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Marketers Look Past Walled Gardens to Compensate for ID Data Loss: Emodo Survey

July 13, 2022

The top technical challenge facing most marketers today is loss of customer identity information.  Emodo found that more 80% of C-level marketers have seen a decline in campaign effectiveness and audience size as a result of privacy changes.  Two-thirds don’t expect the walled gardens to solve the problem, but many are looking to better creative, new channels, and AI-based solutions for help.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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