Business Users Create 70% of No-code Marketing Workflows: Workato Report

Business users create 70% of all no-code marketing workflows, compared with fewer than half built by business users in other departments, Workato reports.  On the other hand, marketing operations rank just seventh among most commonly automated processes, and sales and marketing departments account for just 13% of automations, well behind finance and accounting (26%), IT (25%) and data ops (15%).  Make of this what you will.