Hubspot Launches Revamped Web Content Management System

Hubspot has added a new Web content management system to its collection of sales, marketing, and service modules. It’s hard to slap a label on every-changing Hubspot, which is approaching the scope of cloud marketing platforms from Adobe, Salesforce, and such. Old-timers will recall that Web content management was the core of Hubspot’s original “inbound marketing” position.

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Protecting Personal Information Is Most Common Use of Encryption: Ponemon Institute Study

April 8, 2020

Enrichment is good, but not if it’s done with stolen data. Encryption is one way companies avoid that. This Ponemon Institute study found that Protecting customers’ personal information is now the most common reason for using encryption (54%). The most common challenge (67%) was discovering where sensitive data is stored in the organization – something else a CDP often helps companies to do.

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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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