Digital transformation is another project that can often feel more like a burden than a benefit. Infosys confirms that progress has been slow, with the proportion of companies at the most advanced stage of “visionary” remaining at 22% in the past three years. The most successful firms focus on empowering employees and improving customer experience rather than operational efficiency.
CDP mParticle has expanded its data quality features and added the ability to add calculated attributes to customer profiles. Enhancements make it easier to import old data, manage data collection rules, and quickly activate new data streams. Some CDPs already have similar features, others do not.
I could finish with any of several surveys showing that consumers are concerned about privacy, but even Jamie in our Department of the Obvious feels everybody knows that. So instead let’s mention that ViewN, a tiny CDP vendor in Miami, has purchased Bimotics, an equally tiny company that offers data assembly tool for the Google Cloud Platform. It appears that both firms were already run by the same people.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.