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IAB Offers Primer on CTV Targeting and Privacy

Do you have a friend who’s a bit fuzzy on how CTV targeting works and how it can be privacy-compliant? The IAB has just the paper for you, a 48-page briefing called Project Crosswalk 2.0 that explains it all in glorious detail. Worth a look if this is a topic you expect to come up at the office or to fill an awkward silence on your next blind date.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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