News

IAB Releases CCPA Compliance Framework

Twenty-nine percent (29%) of respondents told Merkle they were fully compliant with privacy regulations.  That’s shockingly few for a legal requirement but still probably higher than reality. IAB is doing its bit to help, releasing a draft CCPA Compliance Framework for publishers and technology companies. Consider this your CCPA nudge for the week.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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