Twenty-nine percent (29%) of respondents told Merkle they were fully compliant with privacy regulations. That’s shockingly few for a legal requirement but still probably higher than reality. IAB is doing its bit to help, releasing a draft CCPA Compliance Framework for publishers and technology companies. Consider this your CCPA nudge for the week.
Very Good Security stores sensitive data, such as credit card numbers, outside of a company’s own systems. Clients get a unique identifier that is linked to the data, so the data itself is never exposed to potential privacy breaches. It’s a good example of what can be done to protect privacy when businesses really try. The company just raised a $35 million Series B.
Video ads are obviously a hot category. In fact, the IAB reports they were the fastest growing of all digital media in the first half of 2019, up 36% over the first half of 2018, to $9.5 billion in the U.S. Total digital ad revenue rose just 17% to $57.9 billion. Growth was flat compared to the second half of 2018, the first time ever that there was no consecutive half increase.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.