Iterable assembles customer data from multiple sources and lets marketers use to define segments, create lists, and run outbound campaigns in email, text, mobile push, or in-app messages. That’s far from all channels – Web, anyone? – but more flat lists for email. It just raised $23 million to further its growth.

Profitero tracks consumer purchases from online stores, making it sort of the online equivalent to IRI.   The company had no real news other than reporting it continues to grow: it now tracks 450 million consumer products daily, compared with 300 million a year ago, and covers 5,000 online stores compared with 4,000 last year.  Its data lets clients compare their own sales with competitor sales, which they can use to estimate the impact of marketing programs on results.  Attribution again!

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.