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IAB to Establish DOOH and In-Store Retail Media Working Group

The Interactive Advertising Bureau has announced the February launch of a working group to educate brands and agencies on opportunities for out-of-home and in-store retail media advertising. This follows the release of an IAB report, “Quantifying Retail Media In-Store Success: Measurement & Innovation” that discusses physical stores as the next major media channel. For example, Walmart’s potential in-store audience is almost double its digital audience.

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Customer Data Platform Industry Attracts New Participants: CDP Institute Report

January 18, 2024

MILFORD, CT January 18, 2024 – The Customer Data Platform (CDP) industry continued to attract new participants despite challenging business conditions in the second half of 2023, according to the CDP Institute’s latest Industry Update report.  Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics.  In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products. “The CDP market still contains pockets... Read More >

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Short Tenure for CMOs can be Mark of Success not Failure

January 18, 2024

Just over 50% of CEOs now believe that the short tenure of a CMO can be an indication of their success as they move on to other opportunities. Ninety-one percent of CEOs believe CMOs build trust across the C-Suite, although they lag behind CFOs and COOs when it comes to CEOs’ personal trust. CEOs’ assessment of CMOs across a range of factors has become more positive, according to the latest CEO study from AI marketing agency Boathouse.

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