Austria has accepted Max Schrems’ objections to the grounds on which Facebook collects user data and has awarded Schrems symbolic damages. They have also referred a set of questions to the EU court, including whether Facebook’s statement of intent to process user data undermines higher protections of GDPR.
IAB published the results of a massive project in which 150 lawyers from across the globe compared privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea to show what digital ad companies must know to comply. The Cross-Jurisdiction Privacy Project (CJPP) compendium also includes the CJPP Legal Specifications chart, for ease of use on what ad companies need to demonstrate for compliance.
Singapore’s Personal Data Protection Commission (PDPC) has added stricter privacy controls to its Personal Data Protection Act 2012 (PDPA), including making breach notification mandatory, and elevating data mishandling to a criminal offense. Financial penalties of up to $1M Singapore or 10% of a company’s annual gross income are under consideration for 2022.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.