Local weather is one type of data that even LinkedIn doesn’t have. But IBM does, through their acquisition of The Weather Company. They’ve now connected Weather Company data to LiveRamp’s IdentityLink Data Store, making it easier for marketers to use real-time local weather information for personalized marketing and advertising.
Vendors keep seeking the key to serving the vast majority of small businesses not yet using a marketing automation system.
Captora doesn’t generate content but it does help you decide which content to generate. Specifically, it examines your own and competitive content across the Web to find how different topics and keywords are being used and identify related opportunities. It just added a content promotion module that automatically offers the most appropriate content to each Web site visitor, based on what they’ve consumed in the past. That’s a big move: it makes them a personalization engine.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.