Infusionsoft Announces Freemium Product Featuring Prebuilt Campaigns

Vendors keep seeking the key to serving the vast majority of small businesses not yet using a marketing automation system. Small business specialist Infusionsoft is trying to make marketing so simple that companies can do it with virtually no effort. It just announced Propel, a new product that will automatically deploy pre-built marketing programs after a user answers a few simple questions. Campaigns will include standard process flows and creative materials that are automatically customized with logo and colors scraped from the client’s Web site. The product will be released later this year. A free version will be available although pricing details are not yet set.